Our digital channels use cookies. Here you will find information about what cookies are, what we use cookies for and consent to the use of cookies.
What are cookies?
A cookie is a small text file that is stored on the user's device when the user visits a digital channel, such as a website. Cookies are used, for example, to store login details or remember information from one page view to another.
Cookies can be useful for both the owner and user of a digital channel. Owner can, for example, customize the service based on information stored. For users, for example, visits to the digital channel can be experienced as more customized and user-friendly.
You can choose not to allow the use of cookies, but our digital channels will not work optimally if the use of cookies is not allowed. Most browsers allow you to change the settings so that the browser does not allow the use of cookies. Most browsers also allow you to delete cookies that are already stored on your device. How you activate, deactivate and delete cookies varies from browser to browser, and you can find information about this on the provider's website or under "Help" in the browser.
What are cookies used for in our digital channels?
We typically use the information collected using cookies for the following purposes:
• Functional cookies and service provision: Cookies are important for the operation of our digital channels, and they facilitate a good user experience.
• Service development: Cookies help us monitor the use of our digital channels so that we can improve them. For example, we receive information about which pages are most popular, which links you came from or follow, and how long the users stay on our websites.
• Usage analysis: We use cookies to collect statistical information about the number of visitors to our digital channels, as well as to evaluate the effect of advertising. We may collect information from, for example, marketing materials and newsletters sent by e-mail, to find out if the messages were opened and if the users have clicked on links to our websites in the message.
• Targeting of marketing: With the help of cookies, we can also collect information to direct ads or content to a specific user through the use of so-called target groups.
The following systems may place cookies on your device when you use our digital channels:
• Facebook: conversion tracking and remarketing
• Google Analytics: web statistics
Used to track users across multiple page views in connection with web analytics.
• Google AdWords: conversion tracking and remarketing
Used to a) measure conversions and b) display targeted ads based on content you have seen in our digital channels.
• Hotjar: analysis of user behavior on the website
• HubSpot: web statistics and profiling
Used to track users across multiple page views in connection with analytics, marketing and sales.
• TwentyThree: web statistics
Used to track users across multiple page views in connection with analytics, marketing and sales.